A minimalist tabletop setup with a maximum-impact payoff. We kept the tone lighthearted and tongue-in-cheek, playing against the rather sinister title of the spot.

I directed and edited interviews with renowned British crime fiction authors as part of a larger campaign to promote the new series Once Upon A True Crime. These authors turned real-life detectives to investigate the notorious murders that inspired their bestselling novels. This 8 min video went out on Youtube complimented by shorter durations on socials.

This campaign took a humorous yet relatable approach to highlight the perks of watching the Isle of Wight Festival from the comfort of your own home. This was a low-budget, award-nominated spot that proved great storytelling doesn't need a huge price tag.

Promax Award Nominated.

It was a career highlight to direct Shaun Ryder in this promo for his show “Shaun Ryder on UFOs”. A simple idea, executed by a fantastic team, in a magical location. Shaun was a dream to work with.

To bring the visual identity of this project to life, I collaborated with world-renowned macro cinematographer Clemens Wirth. Together we created a stylish, immersive trailer with an ominous edge, revealing unsettling details in a microscopic world.

Selected for Best Title Design at SXSW

The campaign visuals and copy ‘Unmasking the truth’ serves as the creative backbone for this campaign. The visual concept set the eerie tone of the promo working seamlessly to amplify the courage of the survivors as their revealing stories come to light.