A chilling Sky Documentary series from master storytellers RAW TV. A small neighbourhood is shocked to find a body hidden in plain sight. The campaign needed to unpack the haunting mystery while carefully not revealing the jaw-dropping twists and turns along the way.
A powerful Sky Documentary exploring how extreme content is weaponised for profit. The creative campaign needed to unpack Andrew Tate as a case study for a much broader systemic issue. Using clever copy in the trailer helped to emphasise this and frame Andrew Tate within the broader digital world, each benefitting from each other.
Promax Award Nominated
Amsterdam Narcos charts the city's explosive transformation from a countercultural haven into the drug capital of Europe. The promotional campaign needed to capture both the hedonistic rise of the city’s underground rave scene and the dark reality of its violent kingpins.
This trailer sets a haunting tone for the tragic story of Katie Simpson. Intimate accounts from those closest to the case anchor the narrative, offering a deeply moving glimpse into a tragic story of coercive control and the pursuit of justice. The musical score helped to drive the narrative whilst building tension and a sense of mystery.
This is the extraordinary true story of author Stieg Larsson’s secret, decade-long investigation into the 1986 assassination of Swedish Prime Minister Olof Palme. This Sky Documentary campaign needed to bridge the gap between true crime and real-world political conspiracy.
Emilia Fox was front and centre of this campaign. I had the pleasure of directing her for the 360 campaign elements. The trailer however centred on a location-first premise, placing local UK communities, and towns directly under the microscope rather than only focusing on the crimes themselves. Anchored by Emilia’s strong pieces to camera and set within the visual motif of the towns literally being turned upside down.
For this powerful Netflix and CI documentary I used the idea of sound waves to visually anchor the recorded testimonies of death row inmates. Transforming their spoken confessions into pulsing graphic waveforms, the promo and key art creates a haunting visual motif, signifying their last words echoing into the void.
Promax Award Winning
The promotional campaign for the first series of Sky Docs’ David Frost Vs... positioned the iconic broadcaster as the ultimate witness to modern history. His extensive interview archive served as a front-row seat to half a century of seismic political and cultural change. Developed in collaboration with Frost’s son, Sky News journalist Wilfred Frost.
To launch Sky Crime’s documentary, I worked with a composer to re-record a familiar nursery rhyme to sound like a distorted ice cream truck chime. This was a direct nod to West using his ice cream van to groom victims in Glasgow. The Sky Crime visual identity was woven into the Teaser by using the yellow line to suggest investigative threads, paired with a stark 'Missing' poster style to create an immediately chilling, narrative-led hook.
To bring the visual identity of this project to life, I collaborated with world-renowned macro cinematographer Clemens Wirth. Together we created a stylish, immersive trailer with an ominous edge, revealing unsettling details in a microscopic world.
Selected for Best Title Design at SXSW
A tense, atmospheric promo centered on the subtle forensic details that break a crime wide open. Anchored by Robbie Coltrane’s commanding, gravitas-filled lines to camera, the spot balances sleek visual suspense with true-crime urgency setting up an intriguing, high-stakes watch.
A raw and unflinching CNN Films documentary charting the spectacular rise and turbulent legacy of a Hollywood icon. The campaign trailer was successful in balancing the humour with the melancholy while working around compliance restrictions whilst not being allowed to use most of the archive featured in the documentary.